Two days of peer learning for the leaders of the world’s best software businesses

Peer learning for people building great software businesses.

Business of Software Europe is a two day conference for anyone starting or growing a software business. It covers everything about building a successful, sustainable company, except the code.

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Aral Balkan


Aral Balkan is the founder and lead designer of, a social enterprise creating independent alternatives to Spyware 2.0

Des Traynor


Des co-founded Intercom, and heads up the customer success team. He spends his days ensuring customers get the most value from Intercom, and have all the help they need in doing so.

Jenni Jepsen

Partner, goAgile

Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm.

2014: Nathalie Nahai

Founder, The Web Psychologist

Spoke in 2014

With a background in psychology, web design and digital strategy, Nathalie Nahai is a Web Psychologist & author.

2014: Kathy Sierra

Founder, Javaranch, Bad Ass Scientist

Spoke in 2014

Kathy Sierra is the author of books that have sold over a million copies on knowledge management and design and winner of several Jolt Cola/Software Development Awards.

2014: Derek Sivers

Founder, Happy Person, CD Baby & Wood Egg

Spoke in 2014

Derek Sivers is a musician, programmer, writer, entrepreneur, and student — though not in that order.

Why should I come to Business of Software?

A short video on BoS 2014 and why people loved it

  • Practical learning from the best in the field:  Speakers at previous conferences have included Dharmesh Shah (Hubspot), Seth Godin, Joel Spolsky (Stack Exchange), Clayton Christensen, Alexis Ohanian (Reddit) Geoffrey Moore, Scott Farquhar (Atlassian), Eric Ries, Kathy Sierra (JavaRanch), Jason Fried (37 Signals)
  • The insights of your peers: As well as the speakers, the BoS community is made up of senior managers – founders, product people, marketeers, development – who are at similar stages and working on similar problems. Drawing on their experience is a very important part of what people get from BoS. Come prepared to learn from those ahead of you and teach those coming up behind.
  • Space to think and plan for the next 12 months:  Many delegates use BoS as a regular planning exercise, leaving with adjusted strategies and new plans for all areas of their business. Some find solutions for chronic problems that have been festering for months or years. Others simply enjoy benchmarking their achievements against the industry.

'My favourite conference'

Dharmesh Shah, CEO, Hubspot

'Simply the best software conference'

Tobias Lutke, CEO, Shopify

Amazingly well done conference. The talks are outstanding and the people you’ll meet are even better

Business of Software 2012