Two days of peer learning for the leaders of the world’s best software businesses

Peer learning for people building great software businesses.

Business of Software Europe is a two day conference for anyone starting or growing a software business. It covers everything about building a successful, sustainable company, except the code.

What’s new at BoS?

Don’t miss out on anything – online Q&A with speakers, new talks online and details of the next events in Europe and USA by joining our mailing list.


Send me updates

Get the latest conference news in your inbox


Jenni Jepsen

Partner, goAgile

Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm.

Des Traynor

Co-Founder, Intercom

Des co-founded Intercom, and heads up the customer success team. He spends his days ensuring customers get the most value from Intercom, and have all the help they need in doing so.

Aral Balkan


Aral Balkan is the founder and lead designer of, a social enterprise creating independent alternatives to Spyware 2.0

Jack Lang

Vice-Chairman, Raspberry Pi

Whilst not pursuing interests in pyrotechnics and molecular gastronomy, Jack is a high-tech entrepreneur and business angel based in Cambridge.

Prof. Jaideep Pradhu

Professor of Indian Business and Enterprise, Cambridge University

Professor Jaideep Pradhu, Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India and Global Business at the Judge Business School, University of Cambridge

2014: Alex Osterwalder

Founder, The Business Model Foundry

Spoke in 2014

Alexander Osterwalder is an entrepreneur, speaker & business model innovator.

Why should I come to Business of Software?

A short video on BoS 2014 and why people loved it

  • Practical learning from the best in the field:  Speakers at previous conferences have included Dharmesh Shah (Hubspot), Seth Godin, Joel Spolsky (Stack Exchange), Clayton Christensen, Alexis Ohanian (Reddit) Geoffrey Moore, Scott Farquhar (Atlassian), Eric Ries, Kathy Sierra (JavaRanch), Jason Fried (37 Signals)
  • The insights of your peers: As well as the speakers, the BoS community is made up of senior managers – founders, product people, marketeers, development – who are at similar stages and working on similar problems. Drawing on their experience is a very important part of what people get from BoS. Come prepared to learn from those ahead of you and teach those coming up behind.
  • Space to think and plan for the next 12 months:  Many delegates use BoS as a regular planning exercise, leaving with adjusted strategies and new plans for all areas of their business. Some find solutions for chronic problems that have been festering for months or years. Others simply enjoy benchmarking their achievements against the industry.

'Simply the best software conference'

Tobias Lutke, CEO, Shopify

'My favourite conference'

Dharmesh Shah, CEO, Hubspot

Like being hit on the head with an anvil forged of startup culture, ideas, and values.